Turn YouTube into a Predictable Sales Asset. Strategy Installed in 72 Hours.
Start with a diagnostic that identifies your packaging bottleneck. Then (optionally) run a controlled pilot to test the fix.
10-minute diagnostic. Scorecard + one clear next action. No cost, no call.
Two thumbnail + title directions with reasoning. Delivered in 72 hours, published on your schedule.
Know what to fix and why—before wasting another upload on guesses.
Every thumbnail tests a specific psychological trigger—authority, curiosity, social proof—so you know what drives clicks, not what looks nice.
Built for technical founders and operators. No generic patterns—just packaging that converts sophisticated audiences.
After one pilot, you know which angle wins. No ambiguity. No "maybe this will work." Just data you can replicate.
Each pilot tests competing psychological angles to surface what drives clicks. Below: the hypothesis tested and the decision it enabled.
Does fear-based curiosity ("Stripe's Real Threat") outperform feature-led positioning for B2B audiences?
Conflict-driven framing pattern identified as stronger for B2B operator audiences. Pattern now testable.
Does precision (98.1%) + authority outperform vague automation claims for founder audiences?
Precision + visible inflection pattern identified as stronger. Use specific numbers, not generic claims.
Does transparency ($25k visible) or curiosity gap (missing tool) drive higher-intent clicks?
Curiosity gap pattern identified as stronger for high-intent operator traffic. Use "what changed" framing.
This is not a design review. It's a clear signal you can act on immediately—focused on decision clarity, not aesthetics.
Which psychological trigger actually pulled clicks
Not theory. What your audience responded to.
Which title/thumbnail combo created momentum
The winning pattern you replicate next time.
What angle failed (so it's never used again)
Eliminates wasted time on patterns that don't convert.
Whether the topic is worth scaling or should be abandoned
Stop doubling down on content your ICP won't click.
The outcome is a decision, not a visualization.
Directional pipeline estimate based on CTR lift scenarios. Not a revenue guarantee—a decision aid.
Estimates assume 1.5–3% click-to-lead conversion. Results are directional—not guarantees.
No cost. No call required. • 10-minute diagnostic, one clear next move.
Every packaging test is designed to surface what drives clicks in your niche—so you stop wasting uploads on guesses.
We identify 3-5 psychological angles to test: authority, curiosity gaps, social proof, negative framing, etc. Each variant isolates one variable.
We deliver assets formatted for YouTube's native A/B testing tool. All variants get tested on a single video—CTR, watch time, and audience retention data reveals which packaging angle resonates.
If you don't have access to YouTube's A/B feature yet, we provide a manual rotation protocol.
After 72 hours, we know which hypothesis won. No ambiguity. You get a clear decision on what to double down on for future uploads.
We document the winning pattern—visual structure, psychological trigger, title format—so you can apply it systematically across your channel.
Start with a diagnostic or go straight to a controlled pilot. Both deliver decision confidence.
10-minute diagnostic. Identifies your packaging bottleneck and gives you a clear packaging direction to test next.
No cost. No call required. 10 minutes.
Most founders start with the Decision Sheet. Serious ones run the Pilot.
We're lowering our fee to build our public portfolio. You get our full strategy in exchange for a future case study.
Before you commit another month of uploads, get certainty on what actually works.
Packaging variations for 2 uploads
A/B or A/B/C thumbnails + matching titles
A clear winner for each upload
Which version to use and why
Written reasoning
So you understand what the test actually proved
A repeatable packaging playbook
You can apply to future videos
Most B2B channels don't fail because of content. They fail because the right content is packaged the wrong way.
This pilot removes that risk before you scale.
Risk reversal: If this doesn't give you clear direction, you don't pay. No fine print.
One-time pilot. No retainer. No obligation.
Is this for me?
This pilot requires sufficient traffic to generate statistically meaningful data. If your videos average under 500 views, we recommend starting with the free Packaging Decision Sheet to identify quick fixes first.
I'm Abhi Muthukrishnan. I don't approach thumbnails as design work — I treat them as attention systems.
My background is in data analysis and behavioral patterns, not visual aesthetics. I focus on the most constrained decision point in your funnel: the moment someone decides whether to click or scroll past.
Every packaging decision I ship is built around observable patterns — what sophisticated B2B audiences consistently stop for, engage with, and ignore. The goal isn't creativity. It's clarity and signal.
This isn't freelance design. It's a controlled process for reducing uncertainty before you scale output.
Every thumbnail is personally reviewed against attention benchmarks before delivery. If it doesn't pass the initial attention test, it doesn't ship.
You have a direct line to me throughout the engagement.
Get a 10-minute packaging diagnostic that identifies your bottleneck and gives you one clear next action.